Art Direction Styling and Advert Design

28 February
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freelance-graphic-designer-london-art-direction-food-styling-advert-design.jpg

Garbanzo, an established healthy snack food brand selling in Holland & Barrett amongst other retailers, approached me with a brief for an advert for Vegan Life magazine. After research and some mood board discussions I came up with an advert format that needed some good product photography, making a pattern from their flavour ingredients.

I thought getting the fresh ingredients would make the product more appetising, fresh and healthy. The pattern style made the image more flexible so it could sit behind the text box on this odd shaped 1/3 page magazine advert without any key part being obscured. We used Blend Studios, a great product photographers in London. Their studio was in Kensal Rise and we had a very productive day with the client, me art direction/ styling and the photographer Barrie from Blend. We made the most of the day, Barrie was excellent and took some great shots for social media and the future packaging design too. We also created an animated gif, stop-frame animation style, of the chickpeas running out of the packet in the shape of the heart logo and back in again. I’ll post that when it’s been sent by Barrie. I’d highly recommend Blend Studios.

Here’s a link to their blog post on the shoot.

 

Art Direction Styling and Advert Design