Art Direction & Styling

28 September

art_direction_yarn_jewellery_fashion_berry_

art_direction_yarn_jewellery_fashion_fruit_

I was asked by a woman who makes hand spun yarn to create her some branding. I thought she needed more than just a logo, she needed a new angle on yarn that was further from grannies knitting and closer to sexy fashion images. So as well as creating her a logo and website I styled and art directed a shoot for her and created these blackberry and beetroot necklaces to enrich the image and give it visual interest, texture and context. I had various concept ideas including plastic disco balls and sculls, etc but these 2 were my favourites.

 

art_direction_yarn_jewellery_fashion_fruit_