Bold Monochrome Poster Design for Media Agency Fifth Mark

typography

Bold Monochrome Poster Design for Media Agency Fifth Mark

Bold Monochrome Poster Design for Media Agency Fifth Mark

The agency wanted to stand out from the crowd and the industry they are in. A lot of their competition used colour and imagery and in an unoriginal way which made it easier to be different. Using a monochrome typographical solution gave the project class and confident strength. This confidence and conviction was an important feeling to get across. The poster would be seen next to lots of other posters advertising to start ups and it had to stand out.


Typography

typography
Illustrative Typography

Illustrative Typography

 

freelance Typography graphic designer london

I developed this letter form and illustrated it using textures and block colour. It’s a retro 80’s style colour scheme which was designed to appeal to the East London hipsters for a music based graphic poster. The project brief changed so we no longer needed the ‘3’ but I thought I’d put this up in my portfolio as it still has appeal. It’s inspired me to work on creative more typography. Perhaps I’d go for an illustration technique that doesn’t involve computers. Paper maybe… as soon as I find them time!


Beautiful design needs really great copy

typography

This is an eloquently put guest blog post by my copy writer Olly Davy:

 

Beautiful design needs really great copy

 

Imagine you’re in a department store. A good-looking shop assistant catches your eye. You ask for help but they ignore you completely and rant incoherently about their weekend. You’re not likely to stick around, are you?

 

So it is with design and copywriting. Get it right—attractive, intuitive design paired with clear, customer-focused copy—and you build a stronger brand. Neglect either side of this crucial partnership and you risk being snubbed by your audience.

 

‘A copywriter is a salesperson behind a typewriter’

 

Goes the famous quote. These days it’s more likely to be a Macbook of course, but the principle still applies. A copywriter brings precision and clarity to your communications. They make your brand human and accessible. They help you grow your business by:

 

  1. Pinpointing the most powerful messages about your product or service
  2. Conveying these messages in a way that resonates with your target audience

 

Sadly, copywriting is often neglected by business owners. Perhaps because they don’t understand its benefits. Or because they want to save money by doing it themselves.

 

DIY copywriting is a false economy

 

Like putting in your own bathroom. Save a few quid, right? Unless you’re a skilled tradesman, it won’t be long until the tiles fall off and the shower starts leaking. You’ll wish you hired a pro. Investing in professional design and copywriting is one of the best decisions you can make for your business.

 

 

Avoid these common copywriting traps

 

Writing comes naturally to most people. But writing persuasively has to be learnt and practised. Inexperienced writers often fall into the following traps:

 

Self-centred copy

 

Many business communications—websites, brochures, newsletters, whatever—are introspective, wordy and dull. Reading them is like being stuck with the company bore at the Christmas party. People are motivated by self interest. So give them something useful. How does your product make their lives better? If you can put your finger on that you’re half way there.

 

The wrong tone

 

The world is awash with business speak. It doesn’t need any more. Your customers are human beings first, [insert job title] second. They respond better to simple language. Jargon is disguise for muddled thinking.

 

Your copy is the perfect opportunity to express your brand personality. But it has to be done carefully and consistently. An inappropriate tone will alienate your audience. Too zany and they won’t take you seriously. Too dry and they’ll nod off before you get to the point.

 

A professional writer can help you avoid these pitfalls.

 

Design-led or copy-led?

 

A designer and a copywriter make a natural team: visuals and content supporting and enhancing each other to create professional-grade marketing materials. The result? A smooth and pleasant journey for the consumer. One that ends where you want it to, with a phone call, email or sale.

 

Copywriters love to see design templates before they start writing. It gives them a sense of the space they have to play with. Where the titles, headlines and subheadings could go. The mood of the design also informs the copy. A corporate design requires a more serious written tone. A vibrant design is well suited to lively copy.

 

There are no rules stating whether a project should start with copywriting or design. Either way, it’s best to get both the designer and the copywriter on-board as early as possible so that everything fits together seamlessly.

 

Design and copy are two sides to the same communication coin. Investing in well-researched, persuasive copy is just as important as making sure you have the most suitable colours and layout.

 

Remember the shop assistant we met earlier? Nice to look at but oblivious to your needs? Well, they’ve had a personality upgrade. Now they’re not only good-looking but eloquent and helpful too. That’s a combination customers cannot resist.

 

***

 

Olly Davy is a freelance copywriter based in London. He helps agencies, brands and entrepreneurs communicate with precision and clarity. Find him at ollydavy.com.

 

 


Wedding Stationary Design & Accessories

Accessories, typography
freelance-designer-wedding-accessory-table-stationary-design-

freelance designer wedding accessory table stationary design

This is the wedding stationary I designed and made for my wedding. I used vintage etchings, botanical illustrations and disco balls for the imagery. I made a freshwater pearl, glass flower bead and cut glass and mother of pearl brow chain for the wedding day, pearl and glass bead hair clips for the 7 brides maids to match and a real living succulent ring for all the bridesmaids and myself. The wedding which was on a private island on the east coast had a theme that was based around animals, wild foliage, moss and shells and wild flowers.

The stationary list:

Wedding invite

Menu

Order of service

Island Accomodation Map

Name Tags

Table Animal Signage for the foyet

Table Animal Signage for the tables

Entrance Signage

Thank you card

 

Accessories by Polly Playford Design:

Succulent rings

Cut glass and mother of pearl brow chains

Freshwater pearl and glass bead chair chains

Glass sphere vial with moss

 

If you want anything designed for your wedding, just get in touch.

 

Wedding photography by Sachin Khona

 

 

Wedding Stationary Design & Accessories


Typography Treatment

typography

typography

Here’s some Typography treatment I’ve been enjoying. It’s simple and elegant.