Brand Identity Design for Beauty brand.
This new brand has developed a range of nail gel products made from plants that are much healthier for your nails, they don’t need UV lights or solvents to set and they allow your nails to breath. This is their main USP as currently no other nail brands can claim this. They needed to have their brand image linked to nature and health. So I suggested the clean white space and simple leaf illustrations I designed. The brand is aimed at young women but is sold to suppliers through wholesale distributers to nail salons. Because the gels set in water we needed to get the idea of a water droplet into the logo, it’s also an organic shape which helps. It needed to look organic but not too textured or ‘hippie’ in order to attract the sort of woman that gets her nails done regularly. This needed to be a high end beauty product, based on science but inspired by nature.
I also created their print advertising and packaging design. The products are not released yet and I’ll update this with some photography after the shoot.