Branding and infographic for Telefonica
I was asked by Telefonica to create this info graphic for their start up accelerator Wayra and the related sub brands like Velocity Health and events such as Corp Excel. The info graphic had to use their branding colours, fonts and style. I created the little illustrations and tried to keep it simple and clean whilst also engaging and different. I used a faint graph style background and other medical graphics so it’s in keeping with it’s subject matter.
They also asked me to take the existing Velocity arrow icon and create a complete logo from it by adding the text ‘Velocity health and the ‘powered by’ and the other logos. So really it was an amalgamation of different brands. They then asked me to create the ‘corp excel’ logo and it’s icon for an start up accelerator event they were holding. I created the brand guidelines and the basic graphic elements (still based on the Wayra colours and branding) that could be used across the marketing. The ‘raining’ triangles below is an example of this developed branding which you can see being implemented on their website here