Branding - Client : Brand identity design

Branding for youth charity

Branding for youth charity

Branding for youth charity

Empowerment People, a youth charity in Manchester, were in need of Brand identity design. I arranged a zoom call with the 5 key women in the charity who could best summarise the objectives, attributes and values of the brand. We had a brain storm followed by an interesting discussion on what they were all about. After a mood board discussion we settled on the super hero style. Being careful not to discriminate by being too narrow, specifically illustrating a particular super hero, I suggested using the visual language of comic books, to infer the hero idea. This approach had youth appeal too, connecting EP with it’s key audience. It also made it light hearted and approachable at the same time as being impactful and strong.

This comic book style was then used to create the BAMP logo, ‘By Any Means Possible’ a series of podcast interviews with youth social workers. The comic book style worked well here as we could use the comic speech bubble, representing the conversations had in the podcasts.

Here’s an example of Brand identity design with a superhero style mixed with news graphics. It was for an TV news presenter who was starting her own You Tube channel with her daughter.


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