Infographic for a bank – The Curve
I was asked to help create an infographic for a bank in central London, The Curve. The infographic explained visually the basic function of the new system this new bank had developed. Essentially the bank offers to streamline your accounts so you have only one card and one source of information updating you on your banking.
The information had to be communicated quickly and efficiently. Their newly developed ‘look and feel’ was used in order to communicate their brand; young, modern, different, etc. They saw themselves as disrupters, hoping to change the industry. As a result the visuals were edgy so that they stood out from the industry but not too different so that it was alienating or misleading.