Graphic design Moonpig greeting cards
Web design, web banners and email campaigns
I was asked, in 2012, to design nearly every aspect of design for Moonpig, from greetings cards, web design, web banners, email campaigns, t-shirt designs, infographics, mugs, tube adverts and packaging. I created a sub brand for each area; gifts, flowers and Wines & Spirits. I worked closely with their in house web developers to turn my layered photoshop file designs into working code. I was able to really go to town on my card range design and one of my top cards sold 70 a day when they were first released.
The illustrations I created could then be used across their other marketing material, like flyers and leaflets, which I also designed. I also art directed photoshoots with my photographer for various product ranges to create the adverts for web and print adverts for the tube in London. I worked for Moonpig in their offices for over 3 years on a part time basis. They are a great company to work for. The marketing manager, Jo Foley, described me as ‘the best freelancer they ever had’.