Art Direction - Client : Web and App Design

Zeus-Branding,-Marketing-and-Web-Design

Zeus-Branding,-Marketing-and-Web-Design

Zeus-Branding,-Marketing-and-Web-Design

Web and App Design for Zeus Systems

Zeus Systems is a company with a very modern new approach to project management and payment, specifically in the construction industry.

I was brought in at the start as Art Director & Graphic Designer. I’m in charge of all things visual, from the branding, web design and print marketing to the app design and social media. I wanted to communicate the concepts of future technology, simple clear transparency and construction. I kept the graphics on trend with the galaxy images, colours and gradients. I referenced the construction industry with the technical drawings and simple transparency with the clearing clouds (animated in the website) , which also references Zeus, God of the Sky and thunder. The branding needed to be strong and trustworthy and modern. I used a thunderbolt in the logo, to reference the God which shows the strength and solid stability of the brand values.


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