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A strong brand identity has a huge impact on a business. A logotype is not enough. The process of creating a brand identity enables the client to redefine what their brand is all about, what it stands for, how it is different and how to communicate this. By creating a brand identity that covers the look and feel and tone of voice across all the online and print marketing, packaging and advertising it helps people understand what they are offering and to differentiate themselves in an increasingly competitive market. That look and feel would cover fonts, colour pallet, icons, patterns, shapes photography style and other brand assets created for use across all their marketing platform, building a bigger picture to communicate their values in more ways than just a logo can.
As a freelance branding designer based in Kingston, london I have worked on a huge variety of briefs over the years. With my knowledge and interest in youth culture, music, fashion as well as huge range of industries that I have been involved with over the years I can help you identify the right visual signs that will link your brand with those sub cultures. You want your market to identify with your brand emotionally and intellectually.
In an ever faster commercial environment we have less time to communicate more values. This is why simple signs and strong forms are essential. It needs to take a second to interpret. Every part of the brand at every point of contact with the market should be singing these values clearly, loudly and with originality in order to sell.