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Depending on the type on content you have, infographics might be a much better route than blocks of text. It takes longer to design but it’s well worth it if you want the information to be understood quickly and effectively. In some cases it can show correlations and insight that text can’t do on it’s own.
The well knows phrases ‘A picture paints a 1000 words’ is well known for a reason. You can get much more information across as there are more visual devices in the tool kit at hand to aid interpretation rather than just words alone. If the infographics and icons are designed well it allows people to scan over the infographic and pick out the info they want to read. It will also provide another medium with which to express your brand visuals, rooting your brand in the visual dialogue of your target market, linking them together. The illustrative quality of your infographic can add whit, character, personality and nuances that language alone won’t be able to communicate.
If, like me your customers are visual creatures, treat them to something they want to look at and engage them with your message.