I was asked, in 2012, to design nearly every aspect of design for Moonpig, from greetings cards, web design, web banners, email campaigns, t-shirt designs, infographics, mugs, tube adverts and packaging. I created a sub brand for each area; gifts, flowers and Wines & Spirits. The illustrations I created for each of their seasonal offers could then be used across their other marketing material. I worked closely with their in house web developers to turn my layered photoshop file designs into working code. I also art directed photoshoots with my photographer for various product ranges to create the adverts for web and print adverts for the tube in London.
Cohn and Wolf PR agency, who I have worked for on other projects, (branding development and the Pandora illustration project) needed online marketing for their client Colgate. They needed social media images for their campaign to launch their new Teeth Whitening product. I created some illustrations, sourced imagery and arranged the text and images for their banner ads.
I am Art Director for Zeus Ecosystems, creating all the branding, printed stationary, online social. I created a White-paper document which was available for download on their website and an investment deck which was email to prospective investors. I tried to use graphics to display the information to aid speedy interpretation and addd visual interest.