Anges De Sucre – Tea Packaging & Branded Bag
Anges De Sucre is a luxury brand selling their products in Selfridges and online. They started as a Patisserie in West London for which I created the original branding, web design, marketing and signage design. These packaging designs used the branded wallpaper I designed before, which originated from the logo cherub character illustration style. I pulled pretty vintage illustration elements together with the angel I created for the logo to create the pattern. The elements reflect the cultural origins of the tea flavours. So the Earl Grey has old English iconography like a Penny farthing, an carriage, a duck and a fox. The india tea flavour has a hand pulled cart, a peacock and an elephant. I designed everything from the macaron boxes, labels and bags to the staff aprons and metal work shop sign. I also designed specific boxes for mothers day with a basket with cakes, a heron and a pram.
I was asked by Moonpig in 2011 to redesign their delivery boxes for their Wines, Flowers and Gifts. I had a look at the packaging they already had, it had a white paper layer and just the logo. It was basic and not very engaging. I wanted the receiver to get excited about the contents before they opened it. So I created some branded illustrative elements that reflected the products inside whilst keeping the same aesthetic across the range using only 2 colours due to budget restrictions. So the wines & spirits had bubbles, the flowers had foliage, flowers and swirls and the gifts range had stars and streamers. The illustrations I created could then be used across their other marketing material, like flyers and leaflets, which I also designed.
Long Tall Sally
While freelancing for Paul Lewis Agency in 2005, I designed the branding for their new denim fashion range. They wanted the design to be young and trendy and separate from the original branding to look like a sub brand. I created the typography from a paisley pattern and some hand-drawn typography sketched I drew. I designed their tags and labels, working through the manufacturing procedures in close communication with the factory to get the embroidered colours as close to the design as possible whilst staying within the manufacturing budget.